Football Season Is Here w/ Jake Hatch of Locked on Cougars

What’s it like to be a BYU fan who literally wakes up to Cougar talk every morning? Brandon calls himself an “everydayer,” and today he and Nate welcome none other than Jake Hatch — the voice behind Locked On Cougars.

Jake shares stories from his seven years running the daily BYU podcast and what it’s like balancing sources, scoop, and the occasional “please-don’t-print-that” phone call. From growing up in the shadow of Lavell Edwards Stadium, to watching Utah hoops in the ’90s, to covering today’s NIL-fueled chaos, Jake dishes on the highs, lows, and sheer unpredictability of Cougar life.

Along the way we hit:

• The perks (and pains) of living in the 24/7 sports cycle
• Rivalry stories — from Johnny Harline to Max Hall meltdowns
• NIL: blessing, curse, or just the new normal?
• Why a true freshman QB has Cougar fans buzzing this fall

Whether you’re a diehard BYU fan or just here for the rivalry banter, this episode has plenty of inside stories, hot takes, and football season hype.